Services

Hoyer & Associates specializes in story-telling communications, media relations and digital marketing. Hoyer tailors and personalizes to your business – from small business to global organizations.

Communications

Strategic communications, impactful editorial and creative digital marketing tells your story and successfully increases brand awareness.

Serving as a contributing editor, I’m published in several industry leading and business publications that focus on today’s food, hospitality, healthcare, higher education and construction trends. Members of the media rely on my expertise as a credible resource and friend!

I advise on change management communications, rebranding, new products and services. I’m a people person, so it’s easy for me to engage with people about their stories – from hourly team members to global leaders.

Authentic pieces that tell your story are the ultimate testimonial to promoting your customer experience!

Develops comprehensive strategies that align with brand narratives and industry trends

Crafts compelling press releases, articles, and blogs while proofreading for accuracy

B2B marketing communications

Managing editor for newsletters

Serves as contributing editor

Public and Media Relations

I create and lead unique publicity campaigns and marketing opportunities that enjoy successful results and happy guest experiences! Clients enjoy industry accolades such as Best Customer Service, Leadership and Operations.

From initial discussions to an ending celebration, I truly enjoy organizing, molding and executing the details so that my customers can do what they do best – manage their business!

Develops publicity campaigns that support your goals

Advises on media opportunities to maximize exposure

Cultivates and nurtures relationships with key editors to identify new media outlets for enhanced brand awareness

Leads event-marketing opportunities for trade show and customer engagement conferences

Digital Marketing, Website Content and Social Media

Repetition is key to maximizing your message. Leave it to the expert to create your communications pieces – digital marketing, website development and social media.

I serve as a key B2B marketing advisor to many business development initiatives. I produce and execute editorial calendars that align with key narratives and industry trends. I craft, design and program these impactful digital campaigns and newsletters monthly, while reporting on analytics to support your growth.

Consulting on your website development, organizing your navigation and crafting engaging content in real time, drives measurable results! I’m proficient with several web content management systems that will aid in your regular updates, blog posts and more.

As an experienced social media manager with a proven track record of measurable results, I produce organic content across social media platforms that enjoy a significant increase in followers and engagement – keeping it real and data fresh!

Digital marketing campaigns and newsletters

Advises on strategic themes for B2B digital growth campaigns

Maintains, determines, and programs content for brand websites

Develops organic content that drives key narratives and engages audiences across social media platforms

Video and Photography

What first began as a hobby, my photography and videography skills have grown into a major service which complements my editorial and content.

Action photography and capturing sports videos of my children piqued my interest in learning more and honing my video editing and production skills. I produce short videos to major productions that capture athletic season highlights, employee recognition, product launches, promotions and more!

My still and action photos are routinely published in national magazines, used in promotional pieces, sales proposals and newsletters.

I know that my skill set will be an asset to your organization!

Action and still photography

Directs photo shoots

Video production

Designs promotional pieces

Specializing In

Food Service • Hospitality • Senior Living • Healthcare • Real Estate & Construction • Automotive • Finance • Higher Education

Hoyer & Associates has served as our publicist now for more than 15 years. Under Grace’s direction and leadership, our company’s brand has unquestionably been enhanced by the print, digital and social media coverage she has generated about our company, services, client successes and heart-warming guest experiences! I highly recommend Hoyer & Associates.

Mitch Possinger
Founder Cura Hospitality

Grace has been a pleasure to collaborate with on many different projects over the expanse of our professional careers- from media outreach, to editorial expertise, to spokesperson know-how, Grace has an impressive understanding of the industry, and is never short on ideas and methods to make a substantial impact.

Brynn R. Buskirk
Vice President, Marketing and External Relations
Phoebe Ministries

I wanted to take a moment to profusely thank you! The entire building and residents are buzzing about the article and sending to their families! Our new CEO is very pleased and complimented the article. Marketing is already using the article to help sell the new units. I am fortunate to work with such a great team member and appreciate your hard work and dedication. Once again, thank you so much!

Cheryl Torre Rastetter, Food Service Director, Providence Point

Grace, You are always exceeding my expectations. Thank you for all you do for our company.

You have made a big difference for us and we greatly appreciate it!

Nick Camody, Former Chief Operating Officer, Eat'n Park Hospitality Group, Onsite Brands

Grace it made it into the paper. Thank you so much- you are fabulous and always help me get IRMC out there in the media! I know my client here has already seen it in the paper.

You are the best!

Nettie Albohali MS, RD, LDN
General Manager of The Food and Nutrition Department
Indiana Regional Medical Center

Thanks to the cooperation and enthusiasm of everyone involved, our tent at the U.S. Senior Open gained the reputation as the busiest and best in the Corporate Village. You were gracious, friendly and very attentive to the needs of our guests. Our customers really enjoyed themselves, and you played a big part in making that happen. Your contribution was the icing on the cake.

Robert Wilkes
Retired Chief Executive Officer and President, First Valley Bank

Thank you for all the work you put into setting up this great article. The entire team that helped with this project is appreciative of the positive recognition that Peter Becker Community receives through articles like this.

Josh Crandall
General Manager of Dining, Peter Becker Community

I just had a chance to sit down and look at the senior book and it's fantastic. You captured so many memorable moments. I wanted to say thank you for the hard work you put into not only that book, but for the Light Up Limeport program as well. The boys and their families will have something to look back on from the 2019 year of SL Baseball and be able to remember it fondly.

Todd Miller
Southern Lehigh High School Baseball Coach, Educator

These are great articles for the Independent School Market, just in time for prime time selling season!

Janet White
Business Development Director, Aladdin Campus Dining

Grace!! You are so kind. I love that you put special attention to our commitment and loyalty as a team. I was caught off guard in a very nice way that you added the bit about our Bridget. You did a wonderful job and I appreciate your time and consideration.

Have a great week Grace! Keep in touch!

Tina Kennebeck Flood, General Manager, Cura at South Dakota Human Services Center