Hoyer & Associates specializes in story-telling communications, media and and public relations. Hoyer tailors and personalizes for the small business, non-profit or organization that may not have the luxury of in-house support.
My passion is communicating my clients’ stories, their products and services through unique editorial, public and media relations opportunities.
Editorial and Communications
Informative press releases and feature articles are pitched to targeted media, and aligned with editorial calendar content, providing clientele with top exposure! I am routinely asked by national editors to author pieces that focus on today’s food, healthcare and higher education trends, sustainable practices and customer engagement. Published pieces that tell your story are valuable to your company’s sales teams as they are the ultimate testimonials when selling to current and prospective customers.
Creative copy is produced for print and digital newsletters; marketing and sales collateral. I also develop web site content, edit and maintain real-time updates. A fun process is creating social media campaigns to promote services, customer engagement, as well as to boost employee morale. In fact, employee campaigns have a competitive effect on teams as “everyone wants to be recognized” – which is a great way to keep your company’s name in the forefront!
Public and Media Relations
I create unique public and media relations opportunities that garners the attention of multi-media outlets. I partner with your onsite marketing and communications executives to develop these opportunities, and provide ideas on how to enhance special events and activities.
My clients’ stories are covered in national publications, including daily news and local media. The majority of my media relationships are in the mid-Atlantic with contacts in major metropolitan areas including Philadelphia, Pittsburgh, Cleveland, Chicago and New York.
I partner with designers who will help you create impactful sales pieces or brochures. What began as a hobby, my photography and videography skills have grown into an add-on service which complements my editorial pieces. Both still and action photos have been published in national magazines, used in promotional pieces, sales proposals and newsletters.
Capturing sports videos of my children peaked my interest in learning more about video editing and production. From sports team videos to interviewing customers, I produced several videos that capture game highlights, product launches and special events.
Food Service • Hospitality • Senior Living • Healthcare • Real Estate & Construction • Automotive • Finance
Hoyer & Associates has served as our publicist now for more than 15 years. Under Grace’s direction and leadership, our company’s brand has unquestionably been enhanced by the print, digital and social media coverage she has generated about our company, services, client successes and heart-warming guest experiences! I highly recommend Hoyer & Associates.
Founder and Advisor, Cura Hospitality
Grace has been a pleasure to collaborate with on many different projects over the expanse of our professional careers- from media outreach, to editorial expertise, to spokesperson know-how, Grace has an impressive understanding of the industry, and is never short on ideas and methods to make a substantial impact.
Brynn R. Buskirk
Vice President, Marketing and External Relations
Grace, You are always exceeding my expectations. Thank you for all you do for our company.
You have made a big difference for us and we greatly appreciate it!
Nick Camody, Chief Operating Officer, Eat'n Park Hospitality Group, Onsite Brands
Grace it made it into the paper. Thank you so much- you are fabulous and always help me get IRMC out there in the media! I know my client here has already seen it in the paper.
You are the best!
Nettie Albohali MS, RD, LDN
General Manager of The Food and Nutrition Department
Indiana Regional Medical Center
Thanks to the cooperation and enthusiasm of everyone involved, our tent at the U.S. Senior Open gained the reputation as the busiest and best in the Corporate Village. You were gracious, friendly and very attentive to the needs of our guests. Our customers really enjoyed themselves, and you played a big part in making that happen. Your contribution was the icing on the cake.
Retired Chief Executive Officer and President, First Valley Bank
Thank you for all the work you put into setting up this great article. The entire team that helped with this project is appreciative of the positive recognition that Peter Becker Community receives through articles like this.
General Manager of Dining, Peter Becker Community
I just had a chance to sit down and look at the senior book and it's fantastic. You captured so many memorable moments. I wanted to say thank you for the hard work you put into not only that book, but for the Light Up Limeport program as well. The boys and their families will have something to look back on from the 2019 year of SL Baseball and be able to remember it fondly.
Southern Lehigh High School Baseball Coach, Educator
Thanks for the important role you played in the success of FoodShare IV. Our chefs, our community, and our company gained a lot and I had the joy of working with you. A tip of the toque to you!
Former Chairman, Wood Food Service Management
These are great articles for the Independent School Market, just in time for prime time selling season!
Business Development Director, Aladdin Food